The Big Focus is on Customer Experience

With emerging channels like mobile, video, and social media so are the issues surrounding ad view ability and ad blocking. There needs to be an integrated approach to find solutions that will work for all parties: publishers, marketers, and especially consumers. Mobile is the new normal, with two-thirds of Americans owning smartphones, according to a 2015 Pew Research Center study. Marketers need to prioritize mobile if they intend on meeting consumers where they are.

The migration to mobile has left marketers pondering how to adapt their campaigns to different ad formats even within mobile, such as in-app ads. According to eMarketer, these ads accounted for 10% of mobile ad dollars last year, representing an 80% year-over-year increase  (Marketing Dive, 2016). Brands that improve their mobile marketing efforts to enhance the customer experience will be the ones emerging.

eMarketer_US_Mobile_Ad_Spending_2014-2019_195293(eMarketer, 2015)

What is customer experience?

Customer experience (CX) is defined by interactions between a customer and an organization throughout their business relationship. Interactions can include awareness, discovery, cultivation, advocacy, purchases and service (Super Office, 2016).

Research has found that 60% of customers are willing to pay more for a better experience and happy customers are more likely to remain loyal (Super Office, 2016).

 

If you’re looking for a great experience checkout http://www.magiceye.com

 

 

Works Cited

eMarketer. (2015, March 24). Mobile Will Account for 72% of US Digital Ad Spend by 2019 – See more at: http://www.emarketer.com/Article/Mobile-Will-Account-72-of-US-Digital-Ad-Spend-by-2019/1012258?ecid=PR1014#sthash.evP6tSMO.dpuf. Retrieved from emarketer.com: http://www.emarketer.com/Article/Mobile-Will-Account-72-of-US-Digital-Ad-Spend-by-2019/1012258?ecid=PR1014

Marketing Dive. (2016, January 4). 10 digital marketing trends to watch in 2016 and beyond. Retrieved from marketingdive.com: http://www.marketingdive.com/news/10-digital-marketing-trends-to-watch-in-2016-and-beyond/411457/

Super Office. (2016, August 17). 7 Ways to Create a Great Customer Experience Strategy . Retrieved from http://www.superoffice.com/blog/customer-experience-strategy/