I work for an amazing organization called Alliance for a Healthier Generation, where I am the Healthy Schools Program Manager for West Virginia. We work with schools, companies, community organizations, healthcare professionals and families to transform the conditions and systems that lead to healthier kids. Over my 10 year career working in the non-profit world I’ve realized how important marketing and communications is and how rapidly things are changing in the way we communicate our brand message. I decided to further my education in order to stay relevant in the ever-changing world around me and the best way to do that was though the Integrated Marketing Communications Graduate Program at WVU. This blog was developed to support the coursework of IMC 619 (Emerging Media & The Market).